Adriver signs Interhome's new advertising campaign in the streets of Paris

Adriver has launched a new mobile out-of-home (MOOH) campaign for Interhome.

Interhome, the European vacation rental specialist, has deployed a Moving OOH program with Adriver, dressing a fleet of premium vehicles in the brand's colors. is accompanied by Adriver, and its exclusive partner Caocao, on the streets of Paris.

The campaign is accompanied by a Facebook competition. To take part, all Internet users have to do is take a photo of one of the VTCs and send it as a comment to the interhome.fr page, while subscribing to the page by liking the publication. The prize: a €500 voucher valid for Interhome rentals in France and abroad. The winner will be selected at random on April 12, 2023. With a fleet of 10 premium, eco-friendly VTCs, Interhome is displaying the colors of its new campaign in the heart of the capital to attract the attention of holidaymakers looking for a property to rent, as well as owners wishing to offer theirs for rent.

The VTCs - powered exclusively by electric motors, plug-in hybrids and gasoline hybrids - are fully covered, with a specific interior including dedicated QR codes. Thanks to Seiki's expertise, Adriver was able to estimate the campaign's predictive audience in advance of the campaign, monitor the distribution and, ultimately, measure the performance of the device on a granular basis.

To create a buzz, the brand launched a competition on Facebook. To take part, Internet users were invited to take a photo of one of the VTCs and send it as a comment to the interhome.fr page, while subscribing to the page by liking the publication. The prize: a €500 voucher valid for Interhome rentals in France and abroad.