LaTour Media Group: creation of a communications group that integrates Adriver's activities and acquires Terres Rouges

- With the launch of "LaTour Media Group", Hadrien de La Tour diversifies his OOH offering with a range of communication and data solutions for advertisers.

- With the acquisition of Terres Rouges, the Group has strengthened its outdoor advertising offer with the large format canvas, and consolidated its European ambitions.

- LaTour Media Group will now house the activities of Adriver, Terres Rouges and Seiki, as well as future subsidiaries and acquisitions.

Hadrien de La Tour, CEO and founder of Adriver, today announced the merger of its media activities under a single umbrella: LaTour Media Group.

This structure - made up of Adriver (mobile OOH), Terres Rouges (urban scenography and advertising network) and Seiki (Mobility Intelligence) - aims to energize the traditional OOH market with innovative and complementary offerings.

An innovative communications group at the service of advertisers. This grouping of activities is a perfect fit with the company's ambitions for development and growth. growth ambitions of the company. Hadrien de La Tour aims to embody renewal in the outdoor advertising industry by promoting complementary offerings. This strategy began in 2019 with the launch of Adriver, an OOH media agency based on mobile advertising (trucks, Caocao, cabs, VTC, buses...).

With the creation of LaTour Media Group, the structure now federates a network of complementary solutions that embodies its difference and commitment in 3 dimensions: social and economic, to share value with all its partners (transporters, cabs, VTCs, public property and real estate); environmental and responsible, to offer only advertising space with no additional ecological impact beyond its initial function; territorial, to contribute to the development of the local economy.

A future OOH giant. With the acquisition of urban scenography agency Terres Rouges and the recent launch of Seiki, LaTour Media Group is setting out its ambitions on a grand scale. In fact, the acquisition of Terres Rouges has enabled the group to launch its large-format advertising space. By combining large-format static display (Terres Rouges) with mobile display (Adriver), the company aims to modernize OOH with complementary, creative campaigns to inspire consumers by offering unique experiences in cities.

Finally, LaTour Media Group brings an innovative technology with Seiki. Seiki offers exclusive performance measurement and prediction technology for all the Group's OOH solutions. The subsidiary harnesses Mobility Intelligence data to accelerate Adriver and Terres Rouges' media management activities. Its mission is to provide companies with a reliable and transparent measure of the performance of their physical contact points (shop windows, vehicle fleets, etc.), and to help retailers decipher the mobility of their prospects and customers in order to develop their network and profitability. LaTour Media Group enables advertisers to create tailor-made, high-impact campaigns, and deliver advertising messages in a targeted, creative and measurable way, at local, regional or national level.

"With the OOH sector under stress, we firmly believe that the market needs to renew itself. We intend to draw the outlines of a new era where technology and creativity will be at the service of brands. Ultimately, our ambition is to have a positive economic, social and territorial impact on our entire ecosystem. Thanks to the synergies we're creating, we're going to promote advertisers' presence among their targets, while guaranteeing them an audience: an unprecedented guarantee of transparency in this market. "declares Hadrien de La Tour, President and founder of LaTour Media Group and CEO of Adriver.

"Hadrien and I share a passion for creation and innovation. By joining forces, we are consolidating our ambitions in terms of quality, responsibility, growth and, above all, the complementary nature of our advertising network offerings with Adriver and Seiki. In particular, this alliance will enable us to offer advertising space in Europe on the Fashion Line (London, Paris, Milan) through ambitious urban scenography projects", affirms Olivier Girardot, Managing Director and Partner at Terres Rouges.