LaTour Media Group accelerates - Thierry Jadot joins Hadrien de La Tour, Executive Chairman and founder of the group, as Chief Executive Officer

LaTour Media Group (LMG) is an outdoor advertising group that enables brands to innovate by offering them alternatives to traditional poster campaigns, while guaranteeing the audience generated by its measurable devices.

Thierry Jadot, a communications expert who has been a member of the LMG Board since 2022, is now LMG's General Manager. He will support its founder and Executive Chairman, Hadrien de La Tour, in accelerating the group's organic and external growth, diversification and internationalization.

His arrival marks a decisive step in the group's trajectory, and fulfills the ambition of its founder to become a European leader in innovative outdoor advertising.

LaTour Media Group (LMG) is an outdoor advertising group structured around three major complementary verticals:

- Moving Out of Home" via Adriver (the advertising network for moving billboards: trucks, VTC-taxis, CaoCao and buses)

- Very large-format communication via Terres Rouges (the agency creates urban scenography and large-scale advertising canvases on buildings).

- Mobility Intelligence via Seiki (the startup that analyzes mobility flows and models and measures audiences)

Founded in 2019 by Hadrien de La Tour, the group has been at the service of brand communication since its beginnings: by implementing innovative devices, they generate more attention and increase their marketing performance. Since then, the group has grown and structured itself, diversifying its offering and setting up operations throughout France, as well as in the UK, Italy and Belgium. In order to accelerate this dynamic and continue to structure itself, LMG announces the appointment of Thierry Jadot as Managing Director.

An entrepreneur and investor in the creative industries, Thierry Jadot has extensive experience in France and abroad, working for international media, communications and advertising groups.

Passionate about media and communications, from 2008 to 2012 he was Senior Vice President of the Starcom network (Publicis Group), in charge of France and emerging countries. From 2012 to 2020, he presided over France, Benelux, the Middle East, Israel, North Africa and Turkey for the Japanese group Dentsu, the world's fourth-largest communications group. Thierry Jadot has been a member of the LMG Board since July 2022, and already has in-depth knowledge of the Group and its challenges, enabling him to take up his new role immediately, concretely and efficiently.

Strengthening its leadership, LMG will be headed by a duo who will define strategy and orchestrate the group's strong ambitions in France and internationally. Working closely with Hadrien de La Tour, Managing Director Thierry Jadot will bring his market expertise to the teams. He will be in charge of team management, development and performance. He will also oversee the integration of LMG's current and future acquisitions.

"I'm honored to join Hadrien and LaTour Media Group in an ambitious entrepreneurial project. With a positioning resolutely focused on innovation, creation, new technologies and performance, LMG aims to become a major player in the sector. With Hadrien de la Tour, we aim to strengthen the group's presence on the national and international markets. "Thierry Jadot, Managing Director of LMG, is delighted.

"I am delighted to welcome Thierry Jadot to the Group. His appointment marks a crucial step in our growth strategy. Thierry brings a wealth of experience and expertise to our management team. I'm convinced that by working closely with Thierry, LMG will strengthen its market position. "explains Hadrien de La Tour, Executive Chairman and Founder of LMG.