Taptap Send chooses Adriver for its first advertising campaign in France

Adriver, a pioneer in the moving billboard advertising market, today unveils its new mobile out-of-home (MOOH) campaign in France to mark the arrival in the Hexagon of international FinTech Taptap Send, an application for sending money quickly and without transfer fees.

Thanks to its profoundly data-driven approach, Adriver will enable TapTap Send to identify areas in the Ile-de-France region where potential future users of the application are present. By making itself known to diasporas from target communities, the idea is to enable them to meet some of their needs, including sending money to family and friends back home.

To this end, Adriver will be adding another offer to the program: a fleet of vehicles will be decked out in the brand's colors for a period of two months.

Nouha MAAZOUZI - Growth Marketer Tap Tap Send

"To support the launch of Taptap Send in France, we relied on mobile advertising to raise our profile with our target audience. Thanks to this geo-targeted campaign in specific areas of the Paris region, we were able to reach nearly one out of every 2 Parisians, with over 16 million ODVs generated: results in line with our objectives!"