Adriver and Tootbus sign a strategic partnership in the UK and launch their first campaign for Merlin Entertainments

The Adriver Group, a pioneer in the moving billboard advertising market, today announced the signing of a new partnership in the UK with Tootbus, an international tourist bus service and subsidiary of RATP Dev.

This collaboration will enable the Mobile Out Of Home (MOOH) specialist to provide advertisers with a new mobile communication medium. The partnership began this month with their first joint campaign dedicated to Merlin Entertainments.

A stronger presence in the UK Adriver has been present in the UK since 2021, and is continuing its expansion with a new strategic partnership. The media agency will manage and market the advertising space available on Tootbus' fleet of buses in London and Windsor.

Since 2014, Tootbus has been offering sightseeing tours of European cities - Paris, London, Windsor, Bath, Bristol, Cardiff and Brussels - by open-air bus. By making frequent stops along the way, the tour operator offers a new way to visit these cities' most unmissable sites in a different, convenient and authentic way.

Adriver will provide Tootbus with its proprietary solutions and technologies for analyzing the advertising campaigns displayed on its fleet. The idea is to act "before" (estimating performance), "during" (monitoring broadcasting) and "after" (measuring actual performance) brand poster campaigns.

Merlin Entertainments, their first collaboration. In their first collaboration, Tootbus and Adriver will work together on a campaign for Merlin Entertainments, the world's second-largest leisure group. The campaign will feature 6 of Merlin Entertainments' central London attractions: lastminute.com London Eye, SEA LIFE London Aquarium, London Dungeons, Madame Tussauds and Madame Tussauds Chamber of Horrors, and LEGOLAND Windsor Resort.

"We're delighted to welcome Merlin Entertainments on buses in central London and Windsor thanks to Tootbus UK. This is a very exciting media proposition, and what better time to launch this campaign than this spring's tourist season, which is set to see a dramatic increase in visitor numbers. "says Daemon Brown, Managing Director of Adriver UK.

"We offer visitors a responsible discovery of our cities, full of surprises. As the 1st and only low-carbon panoramic bus fleet in the world, we are delighted to partner with Adriver. We share a common ambition: to provide the best possible customer experience by leveraging the latest technological innovations, and analyzing data to always better customer needs. "explains Gavin Brooking, Managing Director of Tootbus UK.