Adriver brings Dior's "Dream Workshop" to Paris

To celebrate the spirit of Christmas, Dior has unveiled its magical pop-up store "L'Atelier des Rêves", where the House has recreated the Château de la Colle Noire, Christian Dior's floral paradise near Grasse, in a private mansion in the heart of one of Paris's most beautiful parks.

To share this magical atmosphere with as many people as possible, Dior decided to extend the experience through an innovative Moving OOH device. For this, the brand called on Adriver to transpose its universe via a mobile display.

As part of its exclusive partnership with Caocao high-end cabs, Adriver has enabled the pop-up store to come to life in the capital's most beautiful districts, from December 1 to 12, 2022.

"We're delighted that Dior has called on us to highlight one of the most striking events of the festive season in Paris. Today, brands are in need of renewal and need to rethink the way they communicate with their audiences. For Dior, one of the solutions was to reach their core target through a moving poster campaign that met the brand's qualitative and creative requirements. "says Fabien Legrand Head of sales Adriver.